Outsourcing email marketing tasks to a VA has become that “one step ahead” you take over your competition.
It makes your business more efficient and growth-oriented, giving you a competitive edge.
So, what are you waiting for? Let’s explore 18 email marketing tasks to outsource to your virtual assistant.
What is Outsourcing Email Marketing Tasks?
Many people get confused about what it means to outsource email marketing tasks.
Well, in simple words, it means hiring an external team or individual to handle your email marketing tasks. They will be responsible for completing the tasks that fall under the campaign.
It may be something as simple as building email lists. Sometimes, it can be complex, like planning content and monitoring them.
Regardless of the task complexity, you can outsource various email marketing tasks to a VA for extra benefits.
Essential Email Marketing Tasks to Outsource to Your Virtual Assistant
When we say email marketing tasks, we don’t just mean sending out marketing emails to the target audience. It involves a wide array of activities.
From generating leads to developing strategies, you can outsource a lot of tasks. Here’s a list of the email marketing tasks to outsource to your virtual assistant.
Go through these to see which tasks you need to outsource to increase your email marketing efficiency.
1. Email Strategy Development
You can outsource VAs skilled enough to develop email marketing strategies. They can help you with the following tasks:
- Determining the frequency of emails to send
- Planning out the content themes of emails
- Keeping a consistent brand image
- Presenting a unique value in each email campaign
2. Email List Building and Segmentation
Building email lists and segmenting them is another key task you can outsource for growth. VAs can –
- Create opt-in forms or offer lead magnets to generate leads.
- Divide the email lists into smaller segments
3. Email Template Design and Content Creation
Designing email templates can be a tedious task. But when you outsource them, it can bring a lot of value. Here’s what a VA will do:
- Craft engaging and attractive email templates that convert
- Write compelling email copy to encourage recipients
- Add catchy email subject lines for added attraction
- Use relevant graphics, images, and videos to enhance the visual appeal
4. Email Campaign Creation and Management
Don’t have an email marketing team? No worries at all. You can hire a VA to create and manage email marketing campaigns for you. The tasks involve –
- Setting up email campaigns for specific goals and scenarios
- Integrating automated sequences like welcome series and drip campaigns
- Figuring out the best time to send emails based on the audience’s behavior
- Using the best deliverability practices to ensure satisfactory responses from recipients
- Monitoring the progress of email campaigns
- Troubleshooting issues and coming up with solutions
5. Email Automation and Workflows
Automating email processes is an excellent way to increase efficiency. You can outsource email automation tasks to a VA. It usually includes tasks like –
- Designing automated email sequences that specific events trigger
- Configuring platforms like Mailchimp or HubSpot for automated replies to common inquiries
6. Performance Tracking and Reporting
Tracking the key performance indicators is essential for effectiveness. Track factors like open rates, click-through rates, and conversions. It’s not something you need to do yourself. A VA can do it for you by:
- Monitoring and analyzing the email marketing metrics
- Providing insights and suggestions after analyzing data
- Identifying trends using the data to keep up with competition
7. Email List Cleaning and Maintenance
Keeping a clean and organized email list can be time-consuming. But you can’t overlook their necessity. That’s why outsourcing these tasks pays heavy dividends. Tasks like –
- Removing invalid email addresses, hard bounces, and inactive subscribers
- Incorporating strategies to improve deliverability and reduce costs
8. Personalization and Dynamic Content
Personalized email content tends to be quite effective for engagement and conversion. However, personalizing emails requires expertise, effort, and time. Hence, outsourcing is the perfect solution. VAs can –
- Create a personalized email experience using subscriber data
- Use dynamic content to display different content based on individual preferences
9. Compliance and Legal Management
Keeping up with the email regulations isn’t something creative or growth-focused. Hence, you can outsource these tasks for efficiency. The typical tasks here include-
- Ensuring that the emails comply with regulations like the GDPR and Can-Spam
- Managing subscriber preferences and policy to allow subscribers to unsubscribe easily
10. CRM and Tool Integration
Integrating your email marketing platform with your CRM is a great way to improve customer experience. You can let a VA handle all the CRM and tool integration tasks. They do it by –
- Integrating email marketing tools such as HubSpot or Salesforce
- Improving email marketing efficiency with a streamlined process
11. Subscriber Management
Keeping up with the new leads, customers, or subscribers is key for successful email campaigns. But it’s something you can dedicate your time to. So, simply outsource the following tasks to manage your subscribers.
- Adding new leads, customers, and subscribers to the email list
- Removing the inactive and duplicate contacts for a clean list
- Maintaining and updating subscriber lists to keep the relevant audience
12. Email Filtering and Inbox Organization
Email management is an underrated email marketing task for most businesses. Since the process is time-consuming, handing it over to a VA can be more beneficial for you. The filtering and inbox organization tasks include –
- Filtering out the important messages and organizing them
- Using a strategic approach to email management for efficiency
13. Opt-In Form and Database Management
Creating opt-in forms requires unique expertise, and optimal database management requires attention to detail. With a VA, all you have to do is pay some fees and describe your goal. A VA can –
- Craft engaging and appealing opt-in forms that capture leads
- Collect the data from those forms and organize them in the email database
14. Campaign Testing
As a company, you don’t have the luxury to spend time on testing. Rather, you want something that works in one go. So, outsourcing the campaign testing task helps you save time and effort. The typical tasks involve –
- Testing out different campaign strategies and tactics
- Performing A/B testing for subject lines
- Trying out various CTAs to see which ones work the best
15. Follow-up and Reminder Emails
Follow-ups or reminder emails are usually repetitive email marketing tasks. Outsourcing these types of emails for your marketing campaigns brings much better results. These tasks include –
- Sending out automated follow-ups to nurture leads
- Re-engaging with inactive subscribers through reminder emails
16. Newsletter Creation and Distribution
A great way to be in the minds of your subscribers is to send newsletters regularly. Outsourcing this task can help you increase efficiency without requiring additional resources. Standard newsletter tasks include –
- Crafting engaging and informative newsletters
- Provide a unique value to each newsletter for continuous engagement
- Scheduling and distributing those to the subscriber list
17. Content Planning and Consultation
When you or your team lacks the experience and expertise, you can always outsource it. An expert email marketing VA can help you plan out content by –
- Helping you create engaging content that resonates with your audience
- Offering expert guidance and advice on email marketing
18. Email Proofreading and Updating
Having an expert eye-check your emails for errors and improvements can save up a lot of your time. Outsource the email proofreading, editing and updating tasks to reduce your workload. These tasks include –
- Proofreading email content to ensure there are no generic mistakes
- Editing email content for improvements and upgrades
- Reviewing emails for errors to ensure the highest quality
Benefits of Outsourcing Email Marketing Tasks
Now, the question is, what are those benefits? Well, you get three key benefits when you outsource email marketing tasks to virtual assistants. These are as follows:
- Cost and Time Savings: Outsourcing email marketing is more cost-effective and time-efficient than having an in-house staff. It helps you cut while saving time from repetitive tasks.
- Access to Expert Skills and Tools: VAs with email marketing expertise come with expert skills and tools.
Their experience in email marketing campaigns can prove very effective. They are always updated with marketing trends and technologies. - Focus on Growing Your Business: Outsourcing routine tasks can help you free up some time every day.
You can use the time to develop growth strategies. As a result, you get to grow quicker than usual.
Still not convinced? Then, we recommend you check out “Why hire a virtual assistant?” to get a complete picture of the benefits.
5 Great Virtual Assistant Service Providers to Outsource Email Marketing Tasks
Here are 5 great VA service providers out there. Get through each one to see which provider aligns your needs the best.
Upwork is a freelancing platform filled with potential workers. You can get a wide range of services, including virtual assistants.
It’s easy to connect with them and comes at flexible price structures.
Why Choose Upwork?
- Get access to a huge collection of freelance email marketing specialists.
- Find VAs with specific skills and experience suited to your needs.
- With so many options, there is a way to find someone to fit your budget.
- Pay is based on hours worked, and it is easy to track work hours within the platform.
- Ensures communication security, project management, and payment security.
Fiverr is another popular freelance marketplace. Here, you can find the perfect match for your tasks.
The category of the Fiverr marketplace is even broader. It ranges from basic to advanced-level freelancers.
Why Choose Fiverr?
- Features affordable email marketing VAs for small-budget campaigns.
- The platform is very user-friendly and easy to navigate
- Lists freelancers based on “email marketing gigs” for easy discoverability.
- Gives access to a large variety of email marketing experts and tasks.
- Completely safe communication and payment processing methods.
Green Feather Technologies is a complete solution to business operations with various services.
They cover everything from design and development to digital marketing. You can get all these services under one roof.
Why Choose Green Feather Technologies?
There are several reasons to choose Green Feather Technologies for email marketing VA. Such as –
- Benefit from global experts with advanced tools and instant solutions.
- Offers seamless communication at all times with 24/7 availability.
- Comes with a transparent pricing structure with no hidden charges.
- Reassurance of backup resources for added safety and security.
- Nurtures a strong sense of companionship to build a bond with clients.
Wishup is a virtual assistant agency company that connects businesses with capable VAs.
They have a wide pool of virtual assistant services. These range from basic data entry tasks to complete database management.
Why Choose Wishup?
- Trained and vetted VAs with extensive email marketing knowledge.
- Comes with dedicated account managers for clear communication.
- Maintains confidentiality and data security with a pre-signed NDA.
- Offers a risk-free 3-day trial to help you judge the assistant beforehand.
- Filled with qualified talents from both the US and India-based VAs.
Like Wishup, YesAssistant is another company providing dedicated virtual assistant services. They tend to create long-term relationships with their clients by providing personalized solutions.
Why Choose YesAssistant?
- Houses dedicated marketing virtual assistants for all marketing needs.
- Every VA goes through intensive digital marketing training.
- Offers 2 hours of free work to let you experience their service before hiring.
- Provides complete marketing solutions, including email marketing.
- Plenty of satisfied customer reviews and testimonials for assurance.
How to Choose the Right Virtual Assistant Agency to Outsource Email Marketing Tasks?
Before you outsource tasks to a virtual assistant, go through the three key factors. These can help you wind up with the perfect option for your needs.
- Identify Your Email Marketing Needs: The first thing you have to do before even deciding to outsource is find out what you need.
Figure out the gaps where you can use some expert help from outsourcing. Then, list the tasks for which you want to get outsourced. - Evaluate Potential Service Providers: After noting down the tasks, you can start looking for service providers.
Shortlist some agencies that provide email marketing services. Then, evaluate them based on their offerings, experience, and track record. - Follow Best Practices for Collaboration: Outsourcing isn’t hiring someone to get your job done. It’s a collaborative effort.
Try following the best practices for collaboration. One of the key things is to establish effective communication.
Conclusion
Your days of getting overwhelmed are over. Now you know which email marketing tasks to outsource to your virtual assistant.
This guide helped you with the tasks and gave you a little hint of how to choose a provider.
Focus on growing your business, and let the VA handle these email marketing tasks. That’s how you beat the competition these days.
FAQs
1. What are the risks of outsourcing email marketing tasks?
The risks of outsourcing email marketing tasks are –
- Communication Issues
- Data Security
- Loss Of Control
- Dependence on the Service Provider
2. How does outsourcing email marketing improve campaign efficiency?
Outsourcing email marketing improves campaign efficiency by giving you access to special skills. You also get benefits like automation and consistent execution.
3. Is outsourcing email marketing tasks cost-effective for small businesses?
Yes, outsourcing email marketing tasks is cost-effective. It’s because hiring in-house staff is more expensive. Before hiring a VA, check out Virtual Assistant vs Employee to make an informed decision.
4. Can outsourcing email marketing help with scaling your campaigns?
Yes, you can scale up or down your campaigns based on your needs.
5. What tasks should you prioritize when outsourcing email marketing?
Prioritize Email Marketing Tasks to Outsource to Your Virtual Assistant that are repetitive, time-consuming, and require specialized skills. For example, list building, email scheduling, campaign creation, A/B testing, automation, etc.
6. How do you ensure quality control when outsourcing email marketing?
Through clear communication, regular reviews, detailed briefs, testing, and a constant feedback loop.
7. Does outsourcing email marketing guarantee better results compared to in-house efforts?
It depends on different factors. Things like the provider’s quality and the strategy’s effectiveness matter a lot.
8. How do you choose the right provider for outsourcing email marketing?
You can research, read reviews, compare pricing, and evaluate offerings.
9. What industries benefit the most from outsourcing email marketing?
Usually, e-commerce, SaaS, small businesses, and businesses with online presence.
